Why do you care about the no-middleman-guarantee?
| To understand why the no-middleman-guarantee is so important, we need to begin with a little math.
Let's begin by saying the cost to manufacture a high quality home theater subwoofer is $200. The manufacturer needs to pay cover his costs of shipping, marketing, storage, fulfillment, and various other bills in hopes to make a little money. He sets a wholesale price of $250 dollars. A retailer pays the manufacturer $250 and agrees to sell the product in their store. The retailer must cover the cost of shipping, marketing, storage, fulfillment and various other bills all while making a little profit. The retailer sets the retail price at $314.99. The retailer wants the customer to believe he got a great deal, so he asks the manufacturer to set the suggested retail price above the price the retailer intends to sell the product for. The manufacturer creates a web store and 'sells' the product at $399.99. The manufacturer does not intend to sell much product at this price, but the higher price creates the illusion that the customer is buying at a discount from the retailer.
|
 |
Regular Retail Cycle
| Manufacturing Cost |
|
200.00 |
| Wholesale Cost |
|
250.00 |
| Discounted Retail Price - (This is the price you find the item for at retail stores) |
|
314.00 |
| Suggested Retail Price |
|
399.99 |
Price You Pay: $314
With our "No Middleman Guarantee," you buy the product direct from us the manufacturer, at a significant discount. This is not a discount to the made up 'Suggested Retail Price', but a discount (20%) to other retailers selling substantially the same product at the 'Discounted Retail Price'.
| Manufacturing Cost |
|
200.00 |
| Wholesale Cost |
|
250.00 |
Price You Pay: $250
You Save: $64
So in the end you get the same product at the best possible price.
|
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